Artfully Made Rum
Artfully Made Rum
Challenge
Introduce Ron Defensor in the market in Florida to launch its commercialization with success.
Goal
Position Ron Defensor as one of the most consumed rums in the state of Florida, quickly gaining recognition and earning consumer preference.
Solution
Execute exclusive launching events with the founders, leveraging its growing popularity to generate interest. Create a VIP space in a select liquor store and sponsor a bolero concert, positioning Ron Defensor as a sophisticated and authentic brand in Florida's market.
