Rum with Roots
Client
Ron Viejo de Caldas
Timeline
Ongoing
Services
Brand Activation & Strategy
Website
Rum with Roots
Challenge
In a highly competitive market, Ron Viejo de Caldas faced the challenge of being a lesser-known brand amongst the American and broader Latine consumer market.
Goal
Strategically position the diverse presentations of Ron Viejo de Caldas in American and Latine markets within the United States.
Solution
Implement a strategy that includes on-premise activations, select tastings, and targeted marketing within well-known local establishments to improve visibility and stregnthen engagement in the market. Form strategic collaborations with influencers and personalities including Yeison Jimenez, Lincoln Palomeque, Ana Karina Soto, and more.
