Pure Joy
Client
Aguardiente Cristal
Timeline
Ongoing
Services
Social Media and Brand Activations
Website
Pure Joy
Challenge
Aguardiente, as a product and a category almost of its own, is practically unheard of in the American market.
Goal
Introduce Aguardiente Cristal in the American market, leveraging the connections within and between Colombian communities, and focusing on a younger demographic that resonates more deeply with the DNA of the brand and its representation of joy throughout.
Solution
Develop activations and events related to days of celebration. Implement educational strategy through promoters who would discuss with potential consumers how to best enjoy aguardiente, supporting its adoption in a new market. Collaborate with influencers and personalities including Catalina Maya, Agmeth Escaf, and more.
