Pioneer of Aguardiente
Client
Aguardiente Amarillo
Timeline
Ongoing
Services
Experiential Marketing & Social Media
Website
Pioneer of Aguardiente
Challenge
Take advantage of the local success of Aguardiente Amarillo in Colombia to introduce it into the American market while displaying the tradition behind the spirit.
Goal
Position Aguardiente Amarillo as a tradition spirit of American and Latine celebrations, integrating it into festive moments.
Solution
Launch the brand with activations that capture the essence of Collombia, reinforcing its presence at off-premise points of sale, and associating the product with high-impact events, such as Copa América, to create emotional connections with the consumer and generate reliable recognition. Within 4 months, over 15K cases were sold in the U.S.
